Enjoy, it's from Europe!

This portal aims to raise awareness of all the initiatives the European Commission co-finances or directly organises to promote the great variety of EU agricultural produce.

Discover EU campaigns and events around the world and learn how EU and European producers ensure the authenticity, safety, sustainability and quality of EU agri-food and beverages.

Enjoy it's from Europe
Highlights

News and events

Japan Perfect Match visual
Upcoming event
Event
B2B
High Level Mission to Japan

EU Agriculture and Food Commissioner Christophe Hansen will be visiting Japan on 8-13 June 2025, accompanied by business representatives from the EU agri-food sector. Interested in joining? Apply by 9 February.

Event start - end date
-
Location
Tokyo / Osaka
More than food and drink UK Campaign
News
New call for tenders: organisation of promotion campaigns

We are looking for European companies working on communication and promotion activities to support the EU in its agri-food promotion initiatives in third countries. A new call for tenders dedicated to the organisation of agri-food promotion campaigns and events is now open. Apply by 6 June!

Publication date
Mexico fair session
News
The European Union showcases the excellence of EU food at Expo ANTAD 2025 – Mexico

The EU returned to Guadalajara, Mexico for ANTAD 2025, from 25-27 March. The EU Pavilion showcased the safety, quality, authenticity and sustainability of European agri-food from 27 Member States with tastings, cooking shows, and workshops.  

Publication date
View all updates and events View all updates and events
Campaigns

EU food around the world

Discover how EU food and drinks are presented on global markets, as part of campaigns and events the European Commission co-finances or directly organises.

This map is only available in english
Funding opportunities

Getting your campaign funded

The EU helps (co-)finance information and promotion campaigns related to organic products, sustainable agriculture, high safety standards and authentic/specific features. You may apply as one or more partner organisations from the same or a different EU country.
Check if your organisation is eligible.

Resources

Support for EU agri-food businesses to enter new markets

Ready for your new global venture? EU policy on the promotion of agricultural products is designed to help you successfully navigate the global agri-food market and take your business international.

Homepage banner
‘More than Food India’ – EU promotion campaign in India

Agricultural food and beverage produce from the European Union are more than just food and drinks; there is a story behind each flavour and ingredient. With this campaign, we aim to share those stories through promotion activities in India.

Read more Read more

See other tools

Merits

European food stories

EU agricultural products are prized for their quality. They are associated with great variety coming from a multitude of landscapes, and renowned for combining centuries of traditional production methods with the highest standards of safety and environmental sustainability – from farm to fork.

Authenticity

Authenticity

Safety

Safety

Quality

Quality

Sustainability

Sustainability

To ensure these high standards and promote the traditions and unique characteristics of many European products, the EU has introduced quality schemes – Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) – as well as the EU organic logo. Only products fulfilling specific criteria receive these distinctions.

EU quality schemes and EU organic logo